What's In A Name? The Battle For Love Factually Branding

Wise Readers: 

What’s in a name? That’s the question at this blog, #OnRebuilding, today—its author asked me about  #LoveFactually, the brand battle for that title, and what makes my Love Factually THE Love Factually. NEW:

Love Factually—yesterday, today, and tomorrow: 

https://on-rebuilding.blogspot.com/2019/02/love-factually-yesterday-today-and.html