Can science predict your lovelife? The world’s largest diamond sellers know it does, and they bank on it. Because it works. !
https://www.cnn.com/2023/09/17/business/signet-proposals-comeback-2024/index.html
“[CEO Virginia] Drosos said Signet is able to closely track the yearly engagement cycle because of its customer data platform.
“”It’s our [45] proprietary signals that tell how couples are progressing through the 3.25 years from when they meet to when they get engaged,” she said. “We have 14 million people right now in the dating funnel that we can identify in our database. Around 2.1 million couples will get engaged this year and we have significantly more people that we see in the dating funnel that we are now tracking into 2024.”
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